Need help finding the right words to get your business seen and heard?

It’s competitive out there these days. But thanks to the Internet, it’s also an exciting time filled with opportunities for you to get ahead in the game. And I can help. I’m an experienced SEO copywriter based in Melbourne who knows how to get through to your customers.


  • Looking for engaging SEO web content that drives traffic and creates reaction?
  • Need entertaining blog posts that bring something new to your website and boost your rankings?
  • Maybe you’re after fresh, creative and persuasive promotional copy for a marketing campaign?
  • Or you need help developing your voice or creating a particular message?
We only have a split second to capture people’s attention before they move on and our opportunity is lost. It’s about timing, tone and angle – about crafting messages that crackle.
Whatever your project, I use the right words to separate you from your competition and to generate curiosity and leads. I love what I do and helping businesses thrive.
Send me an email at or visit my contact page.

Hi I’m Gemma, I love words, strong coffee and dancing when nobody’s watching. (I’m also a regular contributor for Flying Solo – you can read my articles here).

“Wow, Gemma has been a wonderful find for our start up business, her writing skills matched with her SEO knowledge have really helped us with our online strategy. Every day I receive unsolicited approaches regarding SEO and already we have improved our ranking. Plus she has a sense of humour.”

Julie O'Donohue

Founder, Next Address

“Gemma worked on content strategy and copywriting for for a year. Gemma brought a new and different voice to our blog with articles that resonated well with our customers. It wasn’t just humans who appreciated Gemma’s work, the content she wrote has led to a long tail of SEO love through Google. I look forward to using Gemma for our next project.”


Josh Rowe

CEO, realAs

My Services

Web Content

Clear, engaging web content that gives your business an edge over its competition.


I’m fully trained in the latest SEO practices.

Proofreading & Editing

For a comprehensive edit and/or a detailed proofread.


Fresh, clear, persuasive messages for your marketing copy.


Unique, entertaining blog posts with an SEO focus.

Some of the people I’ve written for…

Need a quote? Tell me about your project

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