Need help finding the right words to get through to your customers?

My services

Web Content

After clear, engaging SEO web content that gives you an edge over your competition?


Need help getting your website to rank higher in search engines?

Proofreading & Editing

Have a document that needs cleaning up?


Need fresh, creative and powerful messages for a marketing project?


Looking for unique, well-written, entertaining blog posts with an SEO focus?

A little about me…

I’m an experienced SEO copywriter based in Melbourne who knows how to get through to your customers. You only have a split second to capture people’s attention before they move on and your opportunity is lost. It’s about timing, tone and angle – about crafting messages that crackle. I get to know the strengths and individuality of your business so that I can create copy and content that achieves results. I love what I do and helping businesses thrive.

Hi, I’m Gemma. Copywriter, music lover, regular contributor for Flying Solo. How can I help?

“Wow, Gemma has been a wonderful find for our start up business, her writing skills matched with her SEO knowledge have really helped us with our online strategy. Every day I receive unsolicited approaches regarding SEO and already we have improved our ranking. Plus she has a sense of humour.”

Julie O'Donohue

Founder, Next Address

“Gemma worked on content strategy and copywriting for for a year. Gemma brought a new and different voice to our blog with articles that resonated well with our customers. It wasn’t just humans who appreciated Gemma’s work, the content she wrote has led to a long tail of SEO love through Google. I look forward to using Gemma for our next project.”


Josh Rowe, CEO, realAs

Some of the people I’ve written for…

Need a quote? Tell me about your project

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Want some copywriting tips?

Is it worth paying for a website content writer?

So, you’re building a website – do you hire a professional website content writer? Ok, so let’s get one thing out of the way – yes, I’m a content writer. But, no – this isn’t a sales pitch. I happen to believe in what I do. I... read more

5 SEO Essentials for Every Business

Feeling overwhelmed about SEO? Struggling to get your website seen in search results? For some people, SEO can feel as mysterious and unknown as the remotest pockets of Antarctica – and almost as challenging to navigate.  What is this strange beast? And how the... read more

4 Things every Website needs Besides looking Pretty

So, you’ve got yourself a nice looking website. But is generating any leads? A good looking website is paramount to a successful business. But looks aren’t everything – they’re just the surface. If you want your website to generate business,... read more