by Gemma Hawdon | Aug 8, 2016 | Blog Posts, Copywriting, Editing
(A post for my fellow writers…) Do your fingers take on a life of their own when it comes to editing? Last night I woke from a dream, hot-flushed and breathless (no it wasn’t that type of dream). In the dream, I was hacking away at an article I’d written;... 
by Gemma Hawdon | Apr 20, 2016 | Blog Posts, Copywriting, SEO, Web Content
If you’re trying to compete with the big boys, you’re doing it all wrong. Search engine optimisation (SEO) can be daunting, bewildering and just plain confusing. If you’re a small business, it can be a hopeless task trying to rank against... 
by Gemma Hawdon | Apr 9, 2016 | Blog Posts, Social Media
Feeling overwhelmed about Twitter? No need. Seriously. It’s easy to get started, easy to use and easy to get connected with like-minded, interesting people. Before you start, you need to understand the benefits of Twitter. People tend to assume Twitter is a tool for... 
by Gemma Hawdon | Apr 4, 2016 | Blog Posts, SEO
There’s no point having a blog if it fails to inspire, lead and create growth. How many times do you read a blog post with the personality of a parking fine? There’s no story or intrigue, the language so formal it could have been written by the...
Gemma Hawdon is an experienced copywriter based in Melbourne. She helps small businesses and startups thrive through powerful copy and content.