Simple, practical tips to create stimulating copy and content which sells.
4 Things every Website needs Besides looking Pretty
So, you've got yourself a nice looking website. But is generating any leads? 4 things your website needs. A good looking website is paramount to a successful business. But looks aren't everything - they're just the surface. If you want your website to generate...
How to become a faster, more proficient editor
(A post for my fellow writers...) Do your fingers take on a life of their own when it comes to editing? Last night I woke from a dream, hot-flushed and breathless (no it wasn’t that type of dream). In the dream, I was hacking away at an article I’d written; fiddling...
Using Long Tail Keywords to Boost your SEO Rankings
If you're trying to compete with the big boys, you're doing it all wrong. Search engine optimisation (SEO) can be daunting, bewildering and just plain confusing. If you're a small business, it can be a hopeless task trying to rank against bigger, more...
Beginner’s Guide to Twitter
Feeling overwhelmed about Twitter? No need. Seriously. It’s easy to get started, easy to use and easy to get connected with like-minded, interesting people. Before you start, you need to understand the benefits of Twitter. People tend to assume Twitter is a tool for...
Author
Gemma Hawdon is an experienced copywriter based in Melbourne. She helps small businesses and startups thrive through powerful copy and content. 