by Gemma Hawdon | Aug 28, 2017 | Blog Posts, Copywriting, Uncategorized, Web Content
When it comes to promoting your product features across your landing page, there are a myriad of ways to stuff it up… Your product features should be what make your product or service so special. The things that separate you from your competition. But when it... 
by Gemma Hawdon | Feb 2, 2017 | Blog Posts, Web Content
5 simple reasons why web content fails. “We are a young, dynamic and rapidly expanding business focused on delivering solution-based strategies and initiatives for our blah blah blah…” Sound familiar? The internet is swarming with content like this. If you’re honest,... 
by Gemma Hawdon | Oct 12, 2016 | Blog Posts, Copywriting, SEO, Web Content
Website copywriter – worth the investment? Should you hire one? Ok, so let’s get one thing out of the way – yes, I’m a website copywriter. But, no – this isn’t a sales pitch. I happen to believe in what I do. I often come... 
by Gemma Hawdon | Sep 26, 2016 | Blog Posts, Copywriting, SEO, Uncategorized, Web Content
Feeling overwhelmed about SEO? Struggling to get your website seen in search results? Here are some SEO essentials that will help. For some people, SEO can feel as mysterious and unknown as the remotest pockets of Antarctica – and almost as challenging to... 
by Gemma Hawdon | Aug 16, 2016 | Blog Posts, Copywriting, SEO, Web Content
So, you’ve got yourself a nice looking website. But is generating any leads? 4 things your website needs. A good looking website is paramount to a successful business. But looks aren’t everything – they’re just the surface. If you want your... 
by Gemma Hawdon | Aug 8, 2016 | Blog Posts, Copywriting, Editing
(A post for my fellow writers…) Do your fingers take on a life of their own when it comes to editing? Last night I woke from a dream, hot-flushed and breathless (no it wasn’t that type of dream). In the dream, I was hacking away at an article I’d written;...
Gemma Hawdon is an experienced copywriter based in Melbourne. She helps small businesses and startups thrive through powerful copy and content.