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Do your product features LURE or BORE?

Do your product features LURE or BORE?

by Gemma Hawdon | Aug 28, 2017 | Blog Posts, Copywriting, Uncategorized, Web Content

When it comes to promoting your product features across your landing page, there are a myriad of ways to stuff it up… Your product features should be what make your product or service so special. The things that separate you from your competition. But when it...
Is it worth paying for a website content writer?

Is it worth paying for a website content writer?

by Gemma Hawdon | Oct 12, 2016 | Blog Posts, Copywriting, SEO, Web Content

Website copywriter – worth the investment? Should you hire one? Ok, so let’s get one thing out of the way – yes, I’m a website copywriter. But, no – this isn’t a sales pitch. I happen to believe in what I do. I often come...
5 SEO Essentials for Every Business

5 SEO Essentials for Every Business

by Gemma Hawdon | Sep 26, 2016 | Blog Posts, Copywriting, SEO, Uncategorized, Web Content

Feeling overwhelmed about SEO? Struggling to get your website seen in search results? Here are some SEO essentials that will help. For some people, SEO can feel as mysterious and unknown as the remotest pockets of Antarctica – and almost as challenging to...
4 Things every Website needs Besides looking Pretty

4 Things every Website needs Besides looking Pretty

by Gemma Hawdon | Aug 16, 2016 | Blog Posts, Copywriting, SEO, Web Content

So, you’ve got yourself a nice looking website. But is generating any leads? 4 things your website needs. A good looking website is paramount to a successful business. But looks aren’t everything – they’re just the surface. If you want your...
How to become a faster, more proficient editor

How to become a faster, more proficient editor

by Gemma Hawdon | Aug 8, 2016 | Blog Posts, Copywriting, Editing

(A post for my fellow writers…) Do your fingers take on a life of their own when it comes to editing?  Last night I woke from a dream, hot-flushed and breathless (no it wasn’t that type of dream). In the dream, I was hacking away at an article I’d written;...
Using Long Tail Keywords to Boost your SEO Rankings

Using Long Tail Keywords to Boost your SEO Rankings

by Gemma Hawdon | Apr 20, 2016 | Blog Posts, Copywriting, SEO, Web Content

If you’re trying to compete with the big boys, you’re doing it all wrong.   Search engine optimisation (SEO) can be daunting, bewildering and just plain confusing. If you’re a small business, it can be a hopeless task trying to rank against...

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Gemma Hawdon is an experienced copywriter based in Melbourne. She helps small businesses and startups thrive through powerful copy and content.
Gemma Hawdon SEO Copywriter

I'm a member of The Clever Copywriting School

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  • Do your product features LURE or BORE?
  • 5 Reasons Most Web Content Fails
  • Is it worth paying for a website content writer?

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