by Gemma Hawdon | Oct 12, 2016 | Blog Posts, Copywriting, SEO, Web Content
Website copywriter – worth the investment? Should you hire one? Ok, so let’s get one thing out of the way – yes, I’m a website copywriter. But, no – this isn’t a sales pitch. I happen to believe in what I do. I often come... 
by Gemma Hawdon | Sep 26, 2016 | Blog Posts, Copywriting, SEO, Uncategorized, Web Content
Feeling overwhelmed about SEO? Struggling to get your website seen in search results? Here are some SEO essentials that will help. For some people, SEO can feel as mysterious and unknown as the remotest pockets of Antarctica – and almost as challenging to... 
by Gemma Hawdon | Aug 16, 2016 | Blog Posts, Copywriting, SEO, Web Content
So, you’ve got yourself a nice looking website. But is generating any leads? 4 things your website needs. A good looking website is paramount to a successful business. But looks aren’t everything – they’re just the surface. If you want your... 
by Gemma Hawdon | Apr 20, 2016 | Blog Posts, Copywriting, SEO, Web Content
If you’re trying to compete with the big boys, you’re doing it all wrong. Search engine optimisation (SEO) can be daunting, bewildering and just plain confusing. If you’re a small business, it can be a hopeless task trying to rank against... 
by Gemma Hawdon | Apr 4, 2016 | Blog Posts, SEO
There’s no point having a blog if it fails to inspire, lead and create growth. How many times do you read a blog post with the personality of a parking fine? There’s no story or intrigue, the language so formal it could have been written by the...
Gemma Hawdon is an experienced copywriter based in Melbourne. She helps small businesses and startups thrive through powerful copy and content.