Brand Copywriting

Build a brand your customers want to invest in.

In a competitive market, you need a brand that’s trusted, wanted and remembered.

Get your core brand messaging right and you’ll have the foundations for all your communications, giving clarity and consistency to customers and a brand they trust, respect and want to interact with. 

Good communication is the single most important ingredient to building a sincere and credible brand.

What is brand copywriting?

Brand copywriting refers to the words and messages that communicate your company values and the value proposition of your brand to your target audience.

Your core brand messaging may include a mission and vision statement, a tagline or slogan, brand values, value proposition, and an elevator pitch that introduces your business and what you do.

There are two important components to brand copywriting - language and tone. 

Your language frames part of the experience you give to customers, guiding interaction with your brand and what to expect from having a relationship with you.

Your tone of voice (TOV) is the way you write and how you say it. Just like a person, what you say is guided by your principles, experiences and aspirations. And how you say it is influenced by your personality and the personas of the people you’re communicating with.

Your brand messaging deck - play the right cards and win customers

Let me help you create your core brand messaging to ignite your brand, pave the way for future communications, and provide a dialogue your customers want to engage with.

What will you get?

Tone of Voice (TOV) Guidelines: a framework to steer your language, how you talk to your customers, and which words you should and shouldn’t use.

A copy example for each of your most popular channels of communication (such as email, Facebook and landing page) that you can use as a master template for future campaigns.

Core Message Matrix, including:

  • Mission statement (your business purpose - the ‘who’, ‘what, and ‘why’ – ensuring all future decisions and messaging are aligned with your purpose)

  • Vision statement (clear guidance for where your business aspires to be once you’ve achieved your mission)

  • Core values (the 5 top guiding principles for everything your business does, shaping who you are, what you stand for, and how you interact with your audience)

  • Elevator pitch (handy for your website ‘about page’ – a succinct pitch to introduce yourself and what you do in less than 30 seconds)

  • Unique value proposition (your secret sauce - what sets your business apart from others in your industry. Can be ideal for your website home page introduction)

  • Your tagline/slogan (all these things summarised into a snappy, memorable, engaging one-liner)

From $4,500

What’s the process?

We get to know each other

I explore the personality, goals and nitty-gritty of your business over a one-on-one consultation online or in person.

We unlock your brand gold

We go through a series of casual questions designed to draw out the pure gold in your business - things like, what sets it apart? Who are your ideal tribe? What are your goals, what’s the vibe/personality?

The magic begins

I carefully craft the first draft of your very own Brand Copywriting Deck. This process can take a few weeks.

It’s all in the revisions

What’s working? What’s not working? Drawing from your feedback - I polish the messaging until it perfectly captures the culture, values and strengths of your business.

Timeframe: 2-4 weeks from beginning to end

Have a brand copywriting enquiry or need a quote?

  • “Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”

    Chris Kenny, Director
    ecogroup

  • It's a pleasure working with Gemma - she completely understood our tone of voice and was able to carry this through the numerous communication projects and channels. Gemma is thoughtful both professionally and personally and always curious. I look forward to working with you again, Gemma.

    Kristin Whitney, Marketing Manager, Plan Tracker

  • “It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”

    Darren Trott, National Manager, Construct Services

  • Thank you, Gemma, for a fantastic job you did with our website content. Our new website content sounds more professional without the insurance technical jargon and really speaks to our clients. You’ve given our company a voice and the feedback has been great. It’s been a real pleasure working with you and I look forward to working with you again for our next project.

    Ella Pekaric,
    Marketing Delivery Specialist

FAQs

Why is brand copywriting important?

It’s important because your core brand messaging conveys the personality, values, culture, and proof points of your company. When you get your messaging right, it helps customers form a connection with your brand that builds trust, loyalty, and (most importantly) signups or sales.

This messaging can guide and inform all your future campaigns and communications, including digital marketing campaigns, sales - even customer service and operations. This ensures clear, consistent messaging that plays to your brand and key strengths.

By having a strong, identified brand, you’ll have an edge over your competition to claim your slice of (and even dominate) the market.

What are brand messaging pillars?

As a brand copywriter, I use your core messaging pillars to help form your brand messaging. They serve as the foundation for all your communications, so that your customers and target audience always have clear and consistent messaging that’s aligned with your brand.

My brand messaging pillars generally include your:

PURPOSE (why does your brand exist? What solution are you solving for your customers?)

POSITIONING (how does your brand fit within your service offering or niche of expertise?)

PROMOTION (this may be a short-term sales promotion specific to a campaign or a brand promotion that focuses on longer-term goals)

PERSONALITY (what’s the vibe of your business, and how can we capture this in tone and language?)

PERCEPTION (what do your customers and target audience think of your brand?)

Core brand messaging

Keen to explore your core brand messaging?