Digital Copywriting
Fuel your digital strategy.
After some targeted digital content that drives response?
We now have more digital channels to interact with customers than ever before: EDMs, video, social media, landing pages, online ads, webinars. It’s an exciting time.
But writing for all these channels and knowing how to drive response from consumers is complex.
I’m a digital copywriter, I can help.
With years of digital experience under my belt, I understand the opportunities and capabilities of each channel. I get what emotional and physical responses you want to drive from consumers (and how to go about it). I also know how to create messages that address your consumer’s needs, desires and doubts. This way, they feel understood, their problems solved… and your brand becomes their hero.
When your digital content is personalised, targeted and engaging, it can play a huge role in achieving your broader marketing goals by driving brand presence, online leads and signups for your products and services.
Here are some of the digital copywriting services I can help you with
SEO copywriting
Give your website the foundations to rank in search engines with keyword-optimised web content and blog posts.
Email marketing & drip campaigns
Engage and educate audiences based on where they are in their customer journey with targeted, personalised email content.
Social media ads
Connect with consumers and boost reach with clear, engaging content tailored especially to social media.
Google ads
Capture consumers searching for your products and services with optimised, persuasive ad content.
Landing pages
Steer consumers to take action with clear, compelling content structured to proven best practices for landing pages.
Video scripts
Video is a powerful way to connect with consumers and boost reach - but it starts with story. The script dictates the visuals.
Have a digital campaign you’d like to discuss?
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“Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”
Chris Kenny
Managing Director, ecogroup -
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"Gemma was a joy to have in our MMS Brand and Employee Comms team. Passionate, switched-on and incredibly detail-oriented are a few words that describe her. Empathetic, understanding and dedicated to communicating with her audience with warmth and connection are a few more. Funny, patient and hard-working. Intuitive, inquisitive and interested in knowing more. Many, many words that simply translate to the fact that she’s a gem."
Fergus Donaldson, Head of Brand and Employee Communications, McMillan Shakespeare Group (MMS)
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"I had the absolute pleasure of working with Gemma for close to two years and was blown away with her incredible depth of knowledge, her can do attitude and her ability to make the complex simple across any platform or channel. Aside from the fact she is an incredibly talented writer and communications strategy expert, she is just an all round lovely person to work with."
Emily Watsford, Head of Marketing, Plan Partners
FAQs
What is digital copywriting?
Digital copywriting is the art and skill of crafting persuasive and engaging written content for digital channels like websites, social media, video, email, and online ads. As your digital copywriter, I delve deep into your digital marketing goals, branding and target audience to craft content that drives your desired response. A big part of it is understanding online consumer behavior and how to create messages that tap into audiences at different phases of their purchasing journey.
What are the different types of digital marketing?
The exciting thing about digital marketing is that there are so many channels to utilise, depending on your goals and objectives. Some of the more typical digital marketing types include:
Search Engine Optimisation (SEO): Optimising website content to improve organic search engine rankings, driving targeted traffic and leads.
Social Media Marketing: Using social media platforms to build brand awareness, interact with customers, and promote products or services.
Email Marketing: Sending targeted emails to a list of subscribers to nurture relationships and drive conversions.
Video Marketing and Interactive Media: Using video content on platforms like YouTube and TikTok to tap into audiences and build brand awareness.
Native Advertising: Integrating ads into the platform's natural content flow to make them appear less intrusive and more relative to users.
Remarketing or Retargeting: Showing targeted ads to users who have previously visited your website or engaged with your brand.
Mobile Marketing: Tailoring marketing efforts specifically for mobile devices, such as SMS marketing, in-app ads, or mobile-optimised websites.
How does a digital copywriter tie in with marketing?
Understanding all the different digital channels, how they come into play, and what to say to drive response comes with experience, skill, and insight. A good digital copywriter balances the technicality of things like SEO (search engine optimisation) and UX (user experience) with the creativity needed to connect with audiences. In many cases, it’s a team effort.
I work closely with marketing teams and specialists, ensuring content is aligned with the visual, structural, and technical aspects of a campaign (and often the other way round!).
