Construct Services

Construct Services

Construct Services came to me to develop their web copy and a compelling unique selling point they could take to market. As Insurance Repair Specialists often dealing with catastrophic event and major complex claims, they needed to tap into an audience experiencing a vulnerable phase of life.

I identified the unique selling point, “We look after people, not just claims” to convey a human-centred approach that shows comfort and reassurance at a difficult time. This selling point is reflected throughout the website to strengthen the message and brand.