Brand Copywriting
Build a brand your customers want to invest in.
In a competitive market, you need a brand that’s relevant.
There are thousands of brands competing for your customers’ attention. The good news is, many of them fail to make an impact. The brands that are successful understand their target audiences’ needs, doubts and desires and address these things in their content and communications.
Why brand messaging matters
When you get your core brand messaging right, you have the foundations for all your future communications. This ensures consistency that fosters trust and respect, making customers eager to interact with your brand.
Sound complex?
I can help.
Crafting a winning brand messaging deck
Let’s create a core brand messaging framework to ignite your brand, pave the way for future communications, and provide a dialogue your customers want to engage with.
What will you get?
Tone of Voice (TOV) Guidelines: a framework to steer your language, guiding how you talk to your customers, and defining the words you should and shouldn’t use.
Copy examples: Master templates for your most popular communication channels (such as email, Facebook, and landing pages).
Core Message Matrix:
Mission statement (your business purpose - the ‘who’, ‘what, and ‘why’ – ensuring all future decisions and messaging are aligned with your purpose)
Vision statement (clear guidance for where your business aspires to be once you’ve achieved your mission)
Core values (the 5 top guiding principles for everything your business does, shaping who you are, what you stand for, and how you interact with your audience)
Elevator pitch (handy for your website ‘about page’ – a succinct pitch to introduce yourself and what you do in less than 30 seconds)
Unique value proposition (your secret sauce - what sets your business apart from others in your industry. Can be ideal for your website home page introduction)
Your tagline/slogan (all these things summarised into a snappy, memorable, engaging one-liner)
From $2,995
What’s my process?
We get to know each other
We begin with a one-on-one consultation, online or in person, to explore the personality, goals, and details of your business.
We unlock your brand gold
Through a series of casual questions, we uncover the unique elements of your business - what sets it apart, who your ideal audience is, and what your goals are.
Crafting your brand messaging deck
I meticulously craft the first draft of your Brand Copywriting Deck, a process that typically takes a few weeks.
Refining the messaging
Based on your feedback, I polish the messaging until it perfectly captures your brand’s culture, values, and strengths.
Timeframe: 3-4 weeks
Have a brand copywriting enquiry or need a quote?
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“Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”
Chris Kenny, Director
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It's a pleasure working with Gemma - she completely understood our tone of voice and was able to carry this through the numerous communication projects and channels. Gemma is thoughtful both professionally and personally and always curious. I look forward to working with you again, Gemma.
Kristin Whitney, Marketing Manager, Plan Tracker
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“It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”
Darren Trott, National Manager, Construct Services
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Thank you, Gemma, for a fantastic job you did with our website content. Our new website content sounds more professional without the insurance technical jargon and really speaks to our clients. You’ve given our company a voice and the feedback has been great. It’s been a real pleasure working with you and I look forward to working with you again for our next project.
Ella Pekaric,
Marketing Delivery Specialist
FAQs
What is brand copywriting?
Brand copywriting involves creating the words and messages that communicate your company values and value proposition to your target audience. This includes your mission and vision statements, tagline or slogan, brand values, value proposition, and an elevator pitch.
There are two important components to brand copywriting - language and tone.
Your language frames part of the experience you give to customers, guiding interaction with your brand and what to expect from having a relationship with you.
Your tone of voice (TOV) is the way you write and how you say it. Just like a person, what you say is guided by your principles, experiences and aspirations. And how you say it is influenced by your personality and the personas of the people you’re communicating with.
Why is brand copywriting important?
Core brand messaging conveys the personality, values, culture, and proof points of your company. When you get your messaging right, it helps audiences form a connection with your brand, building trust, loyalty, and (most importantly) signups or sales.
This messaging can guide and inform all your future campaigns and communications, including digital marketing campaigns, sales, customer service and operations. This ensures consistency for a stronger, more memorable brand.
What are brand messaging pillars?
As a brand copywriter, I use your core messaging pillars to help form your brand messaging. They serve as the foundation for all your communications, so that your audiences get clear and consistent messaging that’s aligned with your brand.
My brand messaging pillars generally include your:
PURPOSE (why does your brand exist? What solution are you solving for your customers?)
POSITIONING (how does your brand fit within your service offering or niche of expertise?)
PROMOTION (this may be a short-term sales promotion specific to a campaign or a brand promotion that focuses on longer-term goals)
PERSONALITY (what’s the vibe of your business, and how can we capture this in tone and language?)
PERCEPTION (what do your customers and target audience think of your brand?)
By pulling all these elements together, we’ll create powerful core brand messaging that resonates with your audience and sets you apart in the marketplace. Let’s work together to build a brand your customers want to invest in.
