Need help finding the right words to get through to your customers?
I’m a copywriter. I can help.
After some clear, powerful copywriting that grabs attention?
Do you want to grow your business? To increase your website’s search engine rankings? To draw attention to your products and services? Or maybe, you need to develop a voice for your brand? Awesome.
Because if you want your business to thrive, you need to stand out from your competition. To click with your customers and convince them you have the solution to their problem.
I can help.
A little about me…
Hi, I’m Gemma – an experienced SEO copywriter who knows how to get through to your customers. While I’m based in Melbourne, I write for small businesses, agencies and larger brands Australia-wide.
You only have a split second to capture people’s attention before they move on and your opportunity is lost. It’s about timing, tone and angle – about crafting messages that crackle. I get to know your business, target audience and goals to create copy that drives response while strenthening your brand.
Looking for a Melbourne copywriter? I’d love to help. Get in touch.
My Copywriting Services
SEO web content that engages customers and instills trust while giving you an edge over your competition
Have an enquiry or need a quote? Tell me a little about your project
“It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”
“Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”
“Gemma worked on content strategy and copywriting for realAs.com for a year. Gemma brought a new and different voice to our blog with articles that resonated well with our customers. It wasn’t just humans who appreciated Gemma’s work, the content she wrote has led to a long tail of SEO love through Google. I look forward to using Gemma for our next project.”
What makes great web content?
- By holding interest
- Being clear – what are you offering and why should people take you up on it?
- Instilling trust and building authority
- Call to actions (entice people to buy or enquire further!)
- Easy navigation
- Having an edge over your competition
- Using keywords that drive traffic and convert to sales
Why do some blogs fail and others thrive?
Write a great blog, then promote it across social media – don’t just forget about it!
How do you get through to your customers?
When it comes to promoting your product features across your landing page, there are a myriad of ways to stuff it up... Your product features should be what make your product or service so special. The things that separate you from your competition. But when it comes...
Most web content fails because of 5 simple reasons “We are a young, dynamic and rapidly expanding business focused on delivering solution-based strategies and initiatives for our blah blah blah…” Sound familiar? The internet is swarming with...
Website copywriter - worth the investment? Should you hire one? Ok, so let's get one thing out of the way - yes, I'm a website copywriter. But, no - this isn't a sales pitch. I happen to believe in what I do. I often come across comments on websites about content...
Copywriting featured on: