Need help finding the right words to get through to your customers?
I’m a copywriter. I can help.
Clear, powerful copywriting that grabs attention
Do you want to grow your business? To increase your website’s search engine rankings? To draw attention to your products and services? Or maybe, you need to develop a voice for your brand? Awesome.
Because if you want your business to thrive, you need to stand out from your competition. To click with your customers and convince them you have the solution to their problem.
Sound tricky?
I can help.
A little about me…
Hi, I’m Gemma – an experienced SEO copywriter who knows how to get through to your customers. While I’m based in Melbourne, I write for small businesses, agencies and larger brands Australia-wide.
You only have a split second to capture people’s attention before they move on and your opportunity is lost. It’s about timing, tone and angle – about crafting messages that crackle. I get to know your business, target audience and goals to create copy that drives response while strenthening your brand.
Looking for a Melbourne copywriter? I’d love to help. Get in touch.
My Copywriting Services
Web Content
SEO web content that engages customers and instills trust while giving you an edge over your competition
Creative Copywriting
Creative, powerful copy to achieve specific marketing objectives (I create messages fresher than breath mints)
SEO Copywriting
Blog Copywriting
Proofreading & Editing
“Wow, Gemma has been a wonderful find for our start up business, her writing skills matched with her SEO knowledge have really helped us with our online strategy. Every day I receive unsolicited approaches regarding SEO and already we have improved our ranking. Plus she has a sense of humour.”
Julie O'Donohue“Gemma worked on content strategy and copywriting for realAs.com for a year. Gemma brought a new and different voice to our blog with articles that resonated well with our customers. It wasn’t just humans who appreciated Gemma’s work, the content she wrote has led to a long tail of SEO love through Google. I look forward to using Gemma for our next project.”
Josh Rowe
What makes great web content?
How?
- By holding interest
- Being clear – what are you offering and why should people take you up on it?
- Instilling trust and building authority
- Call to actions (entice people to buy or enquire further!)
- Easy navigation
- Having an edge over your competition
- Using keywords that drive traffic and convert to sales
Why do some blogs fail and others thrive?
Write a great blog, then promote it across social media – don’t just forget about it!
How do you get through to your customers?
Do your product features LURE or BORE?
When it comes to promoting your product features across your landing page, there are a myriad of ways to stuff it up... Your product features should be what make your product or service so special. The things that separate you from your competition. But when it comes...
5 Reasons Most Web Content Fails
Most web content fails because of 5 simple reasons “We are a young, dynamic and rapidly expanding business focused on delivering solution-based strategies and initiatives for our blah blah blah…” Sound familiar? The internet is swarming with...
Is it worth paying for a website content writer?
Website copywriter - worth the investment? Should you hire one? Ok, so let's get one thing out of the way - yes, I'm a website copywriter. But, no - this isn't a sales pitch. I happen to believe in what I do. I often come across comments on websites about content...
Copywriting featured on:
