SEO, Brand and Digital Copywriter

Oh, and generally good human.

Who am I? Why work with me?

Well… the first thing you should know is that I love what I do, and I want your business or project to succeed. 

It also helps to know, I have two decades of marketing, content strategy and copywriting experience, including working for top-tier organisations like McMillan Shakespeare Group, GE Capital, Publicis Group and Yahoo!  

One thing I’ve learned working with businesses of all shapes and sizes across all kinds of industries, is that it’s the people behind the business that make a difference. As a copywriter, it’s you that I focus on because it’s your wisdom, insights and passion that reveal the pure gold in your business.

My job is to capture this gold in words that your consumers will understand, believe and respond to.

What’s my process?

My 7-step process brings logic and guidance to the creative process to deliver the best results.

1 - Discovery Call

We have a quick chat so I can gather the information I need to put together a quote and scope of work.

2 - Deposit

Happy with my quote? I’ll send you a 50% commencement invoice, so I can slot you into my schedule and secure your spot.

3 – Creative Brief

Great content starts with good information. My client questionnaire (OKA brief) helps me fully understand your business, strengths, audience and project goals, so I can deliver the best results.

4 – Kick Off Call

Once I’ve received your completed brief, we hop online for a consultation to fill in any gaps and nosh out the nitty gritty, so I have all the information I need to kick off your project.

5 - Research and Development

I explore your industry, competitors, customers and SEO keywords (if necessary), so I know who we’re up against and what we’re working with. For website projects, I can liaise with your web developers to understand any design requirements and make sure we’re on the same page.

6 - Drafts and Revisions

I get to work and send you the first draft within our agreed timeframe. As great content requires collaboration, you send me your feedback, which I incorporate into the next draft.

7 - Final Draft and Signoff

We make some tweaks and apply the finishing touches, I do a thorough proofread, and deliver your kick-arse copy to you!

I’m committed to…

  • Getting to know the vibe and strengths of your business and what you’d like to achieve, so I can create content that delivers.

  • Giving you honest, practical copywriting and strategical advice to create the best outcomes for your project.

  • Keeping to my promises.

  • Being fun, professional and pleasant to work with, always.

  • While I’m not the cheapest copywriter in the world, I’m a long way from being the most expensive. My rates reflect my years of experience and skillset working in marketing and communications.

    Website packages range from $2,995 + GST for smaller websites to $9,995 + GST for larger, more complex websites.

    Some organisations and clients hire me on a day or weekly rate to cover for an employee while they take leave, to cover overflow work, or for a specific project. My day rate sits between $850 + GST and $1,200 + GST depending on the length of the project and the complexity of the work.

    Head over to my website content page for full web packages. Or, if you would like me to send you my rate card, please email me at hello@gemmahawdon.com.au.

  • I have an Advanced Diploma in Media and Communications from Chippenham Technical College in the UK. This has been topped up by several courses over the years, including writing workshops and SEO courses, such as the SEO Recipe for Success eCourse. But honestly, my experience and skills come from years of working in the industry. I’ve run my own successful copywriting business for several years, worked as a Senior Copywriter for companies like McMillan Shakespeare Group, and in Marketing for top-tier organisations like GE Capital, Publicis Group and Yahoo!

  • Absolutely. If you have the need for ongoing copy or communications, I can put together a tailored contract that ‘reserves me’ for a set number of hours per week or month. These hours can be used for consultation, workshops or to deliver specific copy-based work.

  • Having been doing this for a while now, I have experience across a wide range of industries, including finance, real estate, insurance, retail, B2C and B2B, disability, not for profit and IT. I choose not to specialise in one industry or type of copy because I believe it makes me a better writer. The variety evolves my skillset, challenges my critical-thinking and pushes me to constantly adapt language and tone to channel and audience.

  • Tools like ChatGPT4 are pretty cool for research and inspiration, but they need human guidance, interpretation, fact-checking and massive amounts of editing. Sometimes I use AI to help prompt initial concepts and to speed up processes, but the content I deliver to clients is 100% unique and tailored to their brand, tone of voice and project goals.

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Have an enquiry or need a quote?

  • "Gemma was a joy to have in our MMS Brand and Employee Comms team. Passionate, switched-on and incredibly detail-oriented are a few words that describe her. Empathetic, understanding and dedicated to communicating with her audience with warmth and connection are a few more. Funny, patient and hard-working. Intuitive, inquisitive and interested in knowing more. Many, many words that simply translate to the fact that she’s a gem. "

    Fergus Donaldson, Head of Brand and Employee Communications, McMillan Shakespeare Group (MMS)

  • I had the absolute pleasure of working with Gemma for close to two years and was blown away with her incredible depth of knowledge, her can do attitude and her ability to make the complex simple across any platform or channel. Aside from the fact she is an incredibly talented writer and communications strategy expert, she is just an all round lovely person to work with."

    Emily Watsford, Head of Marketing, Plan Partners

  • Thank you, Gemma, for a fantastic job you did with our website content. Our new website content sounds more professional without the insurance technical jargon and really speaks to our clients. You’ve given our company a voice and the feedback has been great. It’s been a real pleasure working with you and I look forward to working with you again for our next project.

    Ella Pekaric,
    Marketing Delivery Specialist

  • “It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”

    Darren Trott, National Manager, Construct Services