Do you want your business to gain traction in the bustling Melbourne market? Maybe you’re looking to breathe life into your core messaging to create an engaging, relevant and memorable brand? Or you need website copy that pulls in traffic and convinces visitors to invest in your products and services? Here's what you need to know.

These 5 tools will help you find and identify content topics that your customers will actually want to read and engage with.

Invest time and planning into a high-level content marketing strategy, and your content will play a big part in achieving the overarching goals for your business.

Here are 7 steps to ensure your content cuts through the cutter to increase your brand presence and drive conversions.

Learn how to nail your tone of voice to connect with your target audience and build a brand they trust and want to invest in. Read now.

ChatGPT can be a brilliant tool to support content creation for your business, as long as you make it your co-pilot, and you remain the captain. Learn 11 ways you can bring it into your content creation to speed up process without compromising quality.

Do you know where foundations for a strong brand begin? Get this one thing right, and it will steer all your communications, providing clarity and consistency to customers, and a brand they trust, respect and want to interact with.

When it comes to promoting your product features across your landing page, there are a myriad of ways to stuff it up…

Your product features should be what make your product or service so special.

Most web content fails because of 5 simple reasons

“We are a young, dynamic and rapidly expanding business focused on delivering solution-based strategies and initiatives for our blah blah blah…”

Sound familiar?

Website copywriter – worth the investment? Should you hire one?

Ok, so let’s get one thing out of the way – yes, I’m a website copywriter. But, no – this isn’t a sales pitch. I happen to believe in what I do. I often come across comments on websites about content writers being an unnecessary expense – you know your business best type of thing, why hire someone else to write about it?

Feeling overwhelmed about SEO? Struggling to get your website seen in search results? Here are some SEO essentials that will help.

So, you’ve got yourself a nice looking website. But is generating any leads? 4 things your website needs.

A good looking website is paramount to a successful business. But looks aren’t everything – they’re just the surface. If you want your website to generate business, you have to dig a little deeper and ask yourself the following 4 critical questions:

Do your fingers take on a life of their own when it comes to editing?

Last night I woke from a dream, hot-flushed and breathless (no it wasn’t that type of dream). In the dream, I was hacking away at an article I’d written; fiddling paragraphs, altering words, massacring sentences – my writing transformed into a disjointed mishmash of nonsense. T

If you’re trying to compete with the big boys, you’re doing it all wrong.

Search engine optimisation (SEO) can be daunting, bewildering and just plain confusing. If you’re a small business, it can be a hopeless task trying to rank against bigger, more established businesses that have been doing SEO for donkey’s years. They have experts, resources, unlimited marketing funds. You’re David vs Goliath, what hope do you have?

Feeling overwhelmed about Twitter?

No need.

Seriously. It’s easy to get started, easy to use and easy to get connected with like-minded, interesting people.

How many times do you read a blog post with the personality of a parking fine? There’s no story or intrigue, the language so formal it could have been written by the Queen’s butler?