After a website content writer? 

Web content that promotes your products and services, engages customers, strengthens your brand and pulls weight in Google?

Great, I’m Gemma, a website content writer based in Melbourne.

Here’s the thing, effective web content isn’t about cramming keywords together or telling everyone how wonderful you are (even though you probably are). It’s about creating interest and value so that visitors turn into customers

Content has many purposes. It helps you build authority with your audience, increase search engine visibility and generate leads and new customers. It’s about:


  • Describing your products and services in a clear, appealing manner
  • Creating interest and value for customers
  • Instilling trust by proving your worth 
  • Including powerful, persuasive call to actions
  • Giving you an edge over competitors by demonstrating your strengths and expertise

I use the most effective SEO practices including:

  • Which search phrases might people use to find you?
  • Which keywords give you the best chances of ranking?
  • Who’s your main competition and which search phrases are driving the bulk of their traffic?

Check out the web content packages below and if you can’t find what you’re looking for, contact me for a chat.

“What a great job on the copy, Gemma. This has to be hands down the best content I’ve ever received prior to building a website!”
Fabian Snaith, Director

Forward Space

Some examples of my work

Property Copywriter
Architecture Copywriter
Architecture Copywriter
Finance Copywriter
Landscaping Copywriter

Web Content Prices:

(All prices include primary keyword + 2 secondary keywords, page titles, urls, meta tags and headlines. Web content is fully SEO optimised.)

Thank you, Gemma, for a fantastic job you did with our website content. Our new website content sounds more professional without the insurance technical jargon and really speaks to our clients. You’ve given our company a voice and the feedback has been great. It’s been a real pleasure working with you and I look forward to working with you again for our next project.
Ella Pekaric, Marketing Delivery Specialist


“I engaged Gemma to help me write the text for my website. Being a new business (Bookkeeping), I hadn’t had the time to establish my website and wasn’t sure how to present a clear message. I wanted to make sure I had a website that presented a professional style that could relate to small businesses. So it had to be able to relate to the typical busy i.e. no time to read too much content type of small businesses.

Gemma’s approach was perfect as I didn’t know how to start, let alone how to ensure the message remained consistent from page to page. Thank you Gemma for your professional approach that has ensured my business is presented with the right message.”

Grant Thomas

Principal, 3 Degrees Bookkeeping