Content Strategy, Brand Discovery & Copywriting.

Cut through the clutter and be heard.

It’s overcrowded out there. Your words are everything.

As AI edges into every aspect of our lives, our need for genuine connection is stronger than ever. We can use the tools to be more efficient, but it takes human instincts and experience to connect on an emotional level. If you want your copy and communications to truly strike a chord with your customers, the principles remain the same:

  • How do you improve their lives?

  • Why should they pick you over your competition?

  • How can they trust you?

In an increasingly complex digital landscape, now more than ever, what you say and how you say it is everything.

Award-winning Copywriter and Content Strategist MarTech Awards 2024

Meet your Melbourne copywriter…

Hi there, I’m Gemma.

I bring two decades of experience in marketing and communications working for top tier companies like GE Capital, Publicis, Yahoo! and McMillan Shakespeare Group (MMS).

Today, I help small business, agencies and larger brands across Australia build simple, relevant content that stands out in an increasingly complex digital landscape.

Do you need a Melbourne copywriter to cover for an employee on leave? Or perhaps you have spillover work your team can’t handle? Maybe you need help building your brand messaging and content strategy? Whether it’s for a new website, marketing campaign or ongoing content creation, I’d love to help.

What’s your project?

MY SERVICES

Melbourne Copywriting Services

SEO and Website Copywriting

Let’s get your website visible across search engines and AI, so it’s an asset to your business for the long-run.

Brand Copywriting and TOV

Create a dialogue with your customers that they respect and respond to through relevant brand messaging and tone of voice.

Digital
Copywriting

Build engaging, persuasive digital copy for landing pages, EDMs, webinars, social media, ads and video.

Content Marketing Strategy

 Get a high-level content marketing strategy to give your content purpose and direction.

freelance copywriter

Have a copywriting enquiry or need a quote?

Tell me about your project.

A few legendary brands I’ve worked with

  • "I had the absolute pleasure of working with Gemma for close to two years and was blown away with her incredible depth of knowledge, her can do attitude and her ability to make the complex simple across any platform or channel. Aside from the fact she is an incredibly talented writer and communications strategy expert, she is just an all round lovely person to work with."

    Emily Watsford, Head of Marketing, Plan Partners

  • Gemma was a joy to have in our MMS Brand and Employee Comms team. Passionate, switched-on and incredibly detail-oriented are a few words that describe her. Empathetic, understanding and dedicated to communicating with her audience with warmth and connection are a few more. Funny, patient and hard-working. Intuitive, inquisitive and interested in knowing more. Many, many words that simply translate to the fact that she’s a gem.

    Fergus Donaldson, Head of Brand and Employee Communications, McMillan Shakespeare Group (MMS)

  • “It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”

    Darren Trott
    National Manager, construct services

  • “Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”

    Chris Kenny
    Managing Director, ecogroup

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Content, brand and SEO tips

Why hire a Melbourne copywriter?

Many people today are uninspired and distrusting of brands and the information they put out to the world. There’s too much ‘stuff’ out there, and a lot of it is poor and generic (and increasingly generated by artificial intelligence). As an experienced copywriter, I know how to engage audiences with a fresh, relevant angle. I understand the power of words and how to apply them to create reaction.

Balancing the intricacies of writing for SEO without compromising strength of message is a craft. And knowing how to adapt angle, tone of voice and language to different channels to drive response takes experience.

If you want your marketing communications to provide value to your customers and have an impact on your business, let me help.

What’s a content strategist?

While a copywriter is a master of words, a content strategist looks at the broader picture of your content and how each piece fits in with your overall marketing goals.

When I build a strategy for clients, I consider their audiences’ needs, what they want to achieve from their content, how they’ll monitor performance and what types of content will get the desired response.

You can have awesome words and valuable things to say, but it all tends to get lost without clever implementation. A clear and effective strategy gives your content direction and purpose.