After the right words to engage customers?
I’m a copywriter, I can help.
In today’s noisy, crowded market, it’s not easy getting consumers’ attention. With hundreds of brands vying to be seen and heard, the secret lies not in being the loudest, but the most relevant.
It’s about tapping into what matters most to your customers.
Speaking their language and using a tone that resonates.
Addressing their doubts and concerns.
Positioning your brand as the solution to their problem.
This way, we win their intrigue, respect and trust, so they invest in your products and services. It’s not about telling a story, it’s about telling it well. As a copywriter based in Melbourne with years of experience under my belt, I can help you build powerful messaging and communications that hook new customers to grow your business.
Award-winning Copywriter and Content Strategist MarTech Awards 2024
Meet your Melbourne copywriter…
Hi there, I’m Gemma.
I bring two decades of experience in marketing and communications working for top tier companies like GE Capital, Publicis Group, Yahoo! and McMillan Shakespeare Group (MMS).
Today, I help small business, agencies and larger brands across Australia build targeted, relevant content for stronger SEO, branding and sales.
Do you need a Melbourne copywriter to cover for an employee on leave? Or perhaps you have spillover work your team can’t handle? Maybe you need help building your brand messaging and content strategy? Whether it’s for a new website, marketing campaign or ongoing content creation, I’m here to help.
What’s your project?
MY SERVICES
SEO and Website Copywriting
Let’s get your website visible in search engines, pulling in leads and converting them to sales, so that it’s an asset to your business for the long-run.
Brand Copywriting and TOV
Create a dialogue with your ideal customers that they respect and respond to through relevant, consistent brand messaging and tone of voice.
Digital
Copywriting
Build engaging, clear and persuasive copy for online communications, including landing pages, EMDs, social media, ads and video.
Content Marketing Strategy
Get a high-level content marketing strategy to give your content purpose, clarity and direction. Cut through the clutter and achieve results.
Have a copywriting enquiry or need a quote?
Tell me about your project.
A few legendary brands I’ve worked with
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"I had the absolute pleasure of working with Gemma for close to two years and was blown away with her incredible depth of knowledge, her can do attitude and her ability to make the complex simple across any platform or channel. Aside from the fact she is an incredibly talented writer and communications strategy expert, she is just an all round lovely person to work with."
Emily Watsford, Head of Marketing, Plan Partners
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Gemma was a joy to have in our MMS Brand and Employee Comms team. Passionate, switched-on and incredibly detail-oriented are a few words that describe her. Empathetic, understanding and dedicated to communicating with her audience with warmth and connection are a few more. Funny, patient and hard-working. Intuitive, inquisitive and interested in knowing more. Many, many words that simply translate to the fact that she’s a gem.
Fergus Donaldson, Head of Brand and Employee Communications, McMillan Shakespeare Group (MMS)
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“It was a real pleasure working with Gemma on the development of our new website. She is very professional, quickly grasped the essence of our brand and produced some fabulous content for us. Gemma delivered on agreed timeframes, kept within budget and provided us with some great taglines. We’ll continue to work with Gemma on other projects and can thoroughly recommend her services.”
Darren Trott
National Manager, construct services -
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“Gemma is a talented and skilled copywriter with a passion for digital marketing. She has been instrumental in setting up our websites to maximise traffic, increasing our online presence to grow our brand awareness and recognition, all resulting in increased sales and margin performance. I would thoroughly recommend Gemma to improve your copy and marketing effectiveness.”
Chris Kenny
Managing Director, ecogroup
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Why hire a Melbourne copywriter?
Many people today are uninspired and distrusting of brands and the information they put out to the world. There’s too much ‘stuff’ out there, and a lot of it is poor and generic (and increasingly generated by artificial intelligence). As an experienced copywriter, I know how to engage audiences with a fresh, relevant angle. I understand the power of words and how to apply them to create reaction.
Balancing the intricacies of writing for SEO without compromising strength of message is a craft. And knowing how to adapt angle, tone of voice and language to different channels to drive response takes experience.
If you want your marketing communications to provide value to your customers and have an impact on your business, let me help.
What’s a content strategist?
While a copywriter is a master of words, a content strategist looks at the broader picture of your content and how each piece fits in with your overall marketing goals.
When I build a strategy for clients, I consider their audiences’ needs, what they want to achieve from their content, how they’ll monitor performance and what types of content will get the desired response.
You can have awesome words and valuable things to say, but it all tends to get lost without clever implementation. A clear and effective strategy gives your content direction and purpose.